Marketing

Monday, May 12, 2014

Chapter 7: Business Marketing

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In today's blog, I want to discuss different product use with business customers. An organization must understand the business market b...
Monday, May 5, 2014

Chapter 8: Segmenting and Targeting Markets

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Understanding the bases for segmenting consumer markets is vital in preventing declines in sales and missed profit opportunities. In today...
Sunday, April 27, 2014

Chapter 11: Developing and Managing Products

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Developing and managing new products is crucial to increasing profits and innovating new products to replace others that are obsolete. In t...
Tuesday, April 22, 2014

Chapter 12: Service and Nonprofit Organization Marketing

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In today's blog, I want to discuss the importance of internal marketing in the beverage industry. How Blue Moon Brewing company maintai...
Tuesday, April 8, 2014

Chaper 10: Product Concepts

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The concept of a product is vital for a company to successfully market its products to consumers. In today's blog, I want to discuss Bl...
Monday, March 24, 2014

Chapter 16: Advertising, Public Relations and Sales Promotion

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Advertising, public relations and sales promotion are vital for a company increasing demand for their products, getting consumers to recogn...
Monday, March 17, 2014

Chapter 14: Retailing

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Retailing is all the activities directly related the sales of goods and services to the ultimate consumer for personal and non-business use...
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johny pinero
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