Having a marketing strategy is really important. An organization's marketing mix consist of four very important P's- the "product" or service itself, the "place" it can be accessed, the way the product is "promoted" as well as its market "price." In my last blog, I wrote about Blue Moon Brewing Company and its emergence. This product challenges its competition in a beer industry stricken by our troubling economy.
Strategic priorities: Developing strong, relevant brand portfolios that win in the local market
'Blue Moon rises in a falling market
A bottled-up caped crusader.
Blue Moon Brewing Company's product caters to the market by using in-season ingredients into the beers crafted that creates high customer demand for each each of the products. This attracts high volume of customers as well as increasing its profit margins. Owned by MillerCoors, the product increased profits by 15 percent in last year.
Seasonal products challenging its competitiors in...
What profits would Blue Moon Brewing Company have?
taverns, bars, and stores around the country. There are also other belgium-style ales out there. I believe Blue Moon Brewing Company's style of distribution is based upon the idea that craft beer has become the spear head of the beer and alcohol business as well. So the company popularizes the ale by distributing more barrels within each to gain more profits.
What profits would Blue Moon Brewing Company have?
One barrel of blue moon beer is retail priced at $300, and creates 2 million barrels or more yearly. Correct me if I'm wrong, but thats 6 million dollars in profits! That's only from one company. Im not saying most people are buying kegs but for consumers to proactively purchase a product raising 7 figure profits, the product is at a reasonable price. Blue Moon Brewing Company can double, or tripple the production. Thats another story to dicuss in a future blog. With that much production and amount of profit gain, how did this product become so big and popular?
Yep...You guessed it...
Advertising. Social marketing. Word of mouth. All of these aspects played a huge role in successfully promoting the product to the masses. I admire the way Blue Moon Brewing Company promoted its product. They created a lifestyle around the product that was fun and carefree. I like the stop motion ad above because it created the idea that this product will be adopt changes throughout the year like seasons and here for customers to enjoy.
Will determine an organization's success.
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