Ethics are moral principles or values that generally govern the conduct of an individual or group. Today's blog, I want to discuss the importance of ethical business behavior: what it means for business to have ethical guidelines as well as corporate social responsibility.
A business must have a code of ethics that will act as a guideline to helping marketing managers or other employees make better decisions. The guidelines help employees identify what the firm recognizes as acceptable business practices, creates discussions, ethically questions decisions and maintain internal control rather than government regulation.
Employees at Blue Moon Beer Company follow a code of ethics that ensure appropriate conduct in alcohol responsibility, customers, competitors, and sustaining the environment by using healthy quality ingredients in brewing beers.
In helping sustain the physical environment, Blue Moon Beer Company have been using ingredients at the peak of its season to craft its beers- A green marketing plan designed to increase product sales by minimizing negate effects on the physical enviornment. According to parent company, Millercoors, its organization plans to reduce water and energy usage in its brewing by 15 percent.
the pyramid of corporate social responsibility is designed to ensure each of the organizations economic, legal, ethical, and philanthropic responsibilities are followed and that the firm's economic performance supports the entire structure.
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