Monday, March 17, 2014

Chapter 14: Retailing

Retailing is all the activities directly related the sales of goods and services to the ultimate consumer for personal and non-business use. Today blog, I want to discuss how beers are sold in different types of retailers especially blue moon beer.

One thing I noticed when I went to the store or as per say, an independent, off-price retailer in my community, I noticed the emphasis of small snacks and low prices. In these types of stores, products are constantly being sold and replenished because it the closest store and perhaps the store with the most stock as well. The disadvantages is that its cash only and not involved in a franchise. I wanted to find out how they Blue Moon Beer was sold in independent, off-price retailers compared to other franchise and major retailers such as Target.

As I went in the store, I noticed how the beers were stocked. The beers were stocked from highest to lowest price. It went from blue moon beer being the highest at $3.00 to natural light being the lowest at $1.50. A case of blue moon beer also went to $12.00 shockingly. I think this was a ploy to get consumers to buy the other beers at lower prices.

When I walked into target, I noticed the difference in how it the beer products were sold. Target emphasized its low prices by showing just how much a consumer will save buying the product. I believe this ploy was also used to make consumers believe they are getting the product at a discounted price.  

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