A company must understand consumer behavior when selling products or services to successfully satisfy consumers and reach company goals. Today blog, I will discuss the process involved in making a buying decision, several factors influencing how a consumer decides to make a buying decision and what Blue Moon Brewing company does to ensure consumers believe their product will satisfy there needs.
Consumer decision making process
A need recognition is an occurrence consumers have between needs and wants- the first step in the decision making process. It's when you want something you believe you need. It's when you're sitting on the couch watching "TheWalking Dead" and a commercial shows. Or, when youre reading this blog and you watch this.
Yes I just did that...
The moment you watched the video, (depending if you need a drink) then this may have aroused you to recognize that you may want one. Wither its beer or anything else.
Information search is the second part of the decision making process. Once a need or what is recognized, a consumer will find out all about the product they want. Talking with friends, family, anyone with knowledge of the product, or the knowledge a consumer has about a product. When it comes to Blue Moon beer, I have friends who also drink it as well.
After a consumer finds the information about the product they want or need, evaluation of alternatives is the next step. In this step, consumers are evaluating on the product they want to buy. They decide weither or not to buy the product, when to buy, what to buy, where to buy and how to pay. When I decide to buy blue moon beer, I decide to buy it on social occassions when at the bar with friends. Sometimes, I'll even go to the store if me and my friends are indoors. Some other people may even decide to shop at an online retailer as well. There are many different beers but I buy this because I like it, my friends do and its at a cheaper price compared to other belgium style beers.
Once the consumer buys the product, they have an expected outcome for buying it. If the product does not exceed to the expect outcome, most consumers turn to a different product or its competitor when purchasing a similar product. Post purchase behavior is important because all these factors decide if a consumer will continue to buy the product from a company.
I noticed the biggest factor that plays when I'm purchasing Blue Moon beer is what I like about it. I like the taste and compliments fried foods especially fried chicken wings or bbq wings since its an ale. Some people also like to drink it because its at an affordable price for its high quality taste as well.
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