The concept of a product is vital for a company to successfully market its products to consumers. In today's blog, I want to discuss Blue Moon Brewing Company's products in regards to what type of products it is and how its unique brand affects its consumers.
Blue Moon Brewing Company sells a convenience product- an inexpensive item consumers will shop for with little effort, craft beer. Most of its craft beers are sold in retailers as well as small independent retailers and warehouses. Its convenient for any consumer to find a product but what sets Blue Moon Beer apart from its competitors in the beer industry is its unique brand.
Its very easy to distinguish it's brand mark from other beers because its simple and easy for consumers to remember. There logo signifies there values for high quality craft beer at an affordable price. The logo is also catchy for potential consumers switching from a different craft beer to this as well. So how does Blue Moon Brewing Company ensures its consumers stay loyal to the brand and buy its craft beers?
Blue Moon Brewing Company offers feedback from its customers about its products as well as what new products do the consumers want. They also blend in the company's own unique tasting beer which also leads to better understanding with what ingredients to debut during the peak of each season.
branding is important because consumers can easily recognize products.
Another way consumers easily identify Blue Moon Brewing Company's products is its packaging. The company uses persuasive labeling on its packaging to keep consumers loyal to the brand and its products. The consumer is informed to try the company's choice of beers within the packaging based on the seasons.
Another thing about the company itself is that its has its own unique product line. It creates both craft beer and wine. The company is also owned by Miller Coors and it is a part of the product line of beers miller Coors creates.
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