Developing and managing new products is crucial to increasing profits and innovating new products to replace others that are obsolete. In today's blog, I want to discuss the new product development process and how Blue Moon Brewing Company uses this process to create new products.
The new-product strategy plan is a plan interconnecting the new-product development process with the objectives of the marketing department, the business unit, and the corporation. In this part of the process, Blue Moon Brewing Company is generating new product ideas. Brewing master, Keith Villa brews and test many new flavored beers based on suggested sources from customers, employees, distributors, competitors, research development, or consultants. On the company website, customers are asked which next flavored beer should be created for the next season. Based on the choice, the company screens which flavors should be implemented and which should be eliminated. Once the ideas have been screened, the concept test evaluates the idea (hence Blue Moon Brewing Company's website getting consumer reactions of the upcoming flavored beers.)
Steps of new-product development process.
Blue Moon Brewing Event in Dallas, Texas.
During the development process, the company may brew the flavored beers and decide the marketing strategy down to labeling, packaging, pricing, promotion and distribution. Once this has been done, the company may test market the new beer usually through a promotional event. Blue Moon Brewing Company have tasting events to keep consumers in the know on what's happening in regards to its beer line-up. After this has been done, commercialization happens. That's when Blue Moon Brewing Company start advertising its products and seasonal beer sample packs are sold to the consumer.
Seasonal pack that consumers enjoy.
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