In today's blog, I want to discuss the importance of internal marketing in the beverage industry. How Blue Moon Brewing company maintain positive relationships with its customers to increase and maintain product sales goals. Company employees are treated as customers that benefits both employee and customer needs.
So how does Blue Moon employees and representatives benefit internally? Employees are the first to taste the new upcoming beer before it is even sold to the masses. Employees from the direct manufacturer can get discounts from any retail outlet the products are sold. Internal marketing in Blue Moon Brewing Company allows employees along with consumer input to create better products. Doing so ensures close relationships with it's target market as well.
Another topic I want to discuss is the experience quality of Blue Moon Beer and its products. Experience quality is a characteristic assessed after product use. Most people do not how Blue Moon Beer products taste unless they taste it themselves. Others look for indirect experiences to determine whether they should purchase any of the products. There are many reviews detailing blue moon beer products its taste.
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